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Tip of the Month
The "So What?" Factor
Take a look at each line of your résumé, each task or activity you have listed. At the end of the sentence ask yourself “So what?” A well-written résumé will answer that question by emphasizing the scope or results of that entry. But according to Lori Norris of Get Results Career Services LLC in Phoenix, AZ, most résumés don’t even come close to providing the answer.
“Many people don’t understand that your résumé must be a demonstration of the benefits you will offer, “says Norris. ”That’s what the résumé reader wants to know.”
Here are a few examples.
Original
Carried out mandated educational goals to meet the individualized needs of each student.
So What?
The Answer
Applied mandated educational goals that resulted in a 60% improvement in reading/writing skills.
Original
Oversee sales and customer operations. So what?
The Answer
Oversee sales/customer operations in a territory with 347,000 customers, representing more than $28 million in annual revenue.
Original
Implemented case tracking system to track ROI, market penetration and service levels. So what?
The Answer
Implemented sophisticated case tracking system to provide ability to track ROI, market penetration and service levels. After first 12 months, ROI increased by 10%, market penetration increased by 63%.
Remember, the addition of results or scope will go far to assure NO reader of your résumé asks, “So what?”